Thanks to my days as a magazine editor, I spent HOURS scouring the internet in search of the latest beauty tips, trends and techniques. I was constantly buying and trying new products and I had zero shame when it came to taking my sweet time getting ready—it was basically an excuse to “play around” with my latest finds. Fast forward three years, and a lot has changed since then: I had a baby and left my editorial career to become a full-time stay-at-home mama. My coveted beauty routine became virtually non-existent—I was lucky if I could squeeze in a shower and blow-dry my hair—and my internet searches solely focused on dealing with the everyday stresses of an infant. I quickly became overwhelmed by all of my new responsibilities and the constant stress of figuring out how to “balance it all.” While I found plenty of information on how to handle the physical demands of handling a newborn, I had a hard time finding anything about living life as a new mom. And thus, the idea for Pretty Persuasions was born! I wanted to create a space where I could share helpful tips and tricks on all things beauty, baby and everything in between in hopes of helping mamas everywhere embrace their “new normal”—and look good while doing it!